Instagram is one of the most popular social platforms, often used for marketing purposes. Any business/brand/entrepreneur should be encouraged to build a social presence to make themselves known within the industry and to inform people of what they have to offer. It is beneficial to know what Instagram engagement is, and what importance it holds within your digital marketing strategy.
What Is Instagram Engagement?
Engagement on social platforms can best be described as the ways in which people interact with your account and your content. This could be when users like, comment, or share your posts and stories. Increased engagement indicates that there is a strong business to customer relationship, and people are interested in what you have to say.
Engagement Means Credibility
If your followers are constantly interacting with your content, it shows Instagram that your account is credible and highly favoured. It shows that your brand/ business is appealing to a large audience people are becoming more aware of who you are and what you offer. Social media engagement is proof that you have satisfied customers.
Helps With The Algorithm
If your content is showing high levels of interaction, it is more likely to show up higher on user’s newsfeeds, as well as in the explore tab. This means people who don’t follow you, have a chance of seeing your content and potentially become a follower, then a customer. The Instagram algorithm prioritises high engagement posts.
Increasing Your Followers
The more consistent you are with posting, the more chance you have to build your followers list, and the more likely your followers will engage with your content. If you are a small business and are finding it hard to gain followers, you should use an Instagram bot. They are designed using AI, to increase your engagement with intelligent targeting options to keep its actions relevant. You can try an Instagram bot free trial to see how it impacts your account or you can simply buy Instagram Likes to increase your engagement.
Determine What’s Working And What’s Not
By paying close attention to your Instagram engagement rates through analytical data, you can identify which content your followers are enjoying, and which content they are not. You can tell this by the level of likes, comments, views, shares, and saves each post is receiving. For example, if you find you have particularly low engagement rates on reels compared to regular posts, then they might not be working for your brand.
Final Words
Taking the time to encourage and increase your interactions on Instagram has a significantly positive affect on the success of your overall brand. The aim is always to turn your followers into leads by directing them to your site or Instagram shop to make purchases, or to get in touch regarding the services you offer. By learning your audience, and understanding what content they enjoy, you are encouraging them to engage with your account, and become more aware of your brand as a whole.
